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By Jacqueline Monahan
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A.R.T. evolution’s semi-annual Meet the Artist event took place on Thursday, February 23, at the corporate offices of BRAND Ltd., a full service integrated marketing firm.  A  Winter Showcase featured the work of former fashion designer turned artist, Marcia Friedman. 

The_Artist_with_Mist_of_Due_and_Geraniums_in_Blue

The Artist with Mist of Due and Geraniums in Blue

Throughout an extensive career that began in the fashion industry before evolving into photography and mixed media, Friedman, a petite blonde with big talent, created unique alterations of images which made them in turn, her own original compositions.

As a fashion designer (she studied at the Art Center College of Design in Los Angeles) she has been featured in leading magazines and newspapers such as Vogue, Bazaar, W, Sports Illustrated, Cosmopolitan, and the New York Times Magazine.

Tulips_on_the_Table

Tulips on the Table (hand altered photography & acrylic)


Photography was a natural evolution for Friedman and in the late 90’s she began to manipulate images, layering on variations to make the finished product an altered piece, reborn in her own distinct vision.

Not content to confine herself to one genre or style, Friedman categorizes her work as impressionist, flowing abstract, stark art, or pointillism.  Examples at the Winter Showcase included Streak of Red in Sea of Yellow (abstract) and Before the Storm (stark art).

Streak_of_Red_in_Sea_of_Yellow

Streak of Red in Sea of Yellow (hand altered photography & acrylic)

Her pieces can burst with color or coalesce into subdued monochromatic hues.  There is a grace and flow to her abstract images that contrast sharply with the straight lines of her stark art creations, linear landscapes that are frequently on dramatic black backgrounds.

 

Before_the_Storm_-_HK_Harbor
Before the Storm (stark art) (hand altered photography & acrylic)


Then there are the impressionist pieces that depict gardens, serene still life compositions, or the lovely ordinariness of a tranquil bedroom.  In Friedman’s hands, it’s a boudoir, inviting in its languorous fabrics and promise of elegant respite.

En_Suite
En Suite (hand altered photography & acrylic)


Her artwork has been shown in galleries, museums, and foundation exhibits around the United States, and she has also been featured in major art magazines including Art Business News and Décor.  Additionally, Friedman has been selected from artists around the world to exhibit in the 2005, 2007, 2009, and 2011 Biennale d'Arte Contemporanea in Florence, Italy.

Green_Leaves_Aflow
Green Leaves Aflow (hand altered photography & acrylic)


With a clientele that includes the Atlantis Resort/Bahamas, Princess Cruise, and McGraw Hill Publishers, Friedman’s work is “going places” whether by invitation or demand.

The artist donated 25% of her sales to the Odyssey Scholarship Program for Le Cordon Bleu College of Culinary Arts students.  Her work will be on display at BRAND Ltd. (8860 W. Sunset, Suite 200) through the first quarter of 2012. 

Le_Dejuener

Le Dejuener (hand altered photography & acrylic)

About A.R.T. evolution: The Artistic Relationship to Thought
A.R.T. evolution mounts exhibitions by contemporary artists, exhibiting an eclectic group of mediums and techniques. Each collection is displayed for an extended period of time at BRAND, a marketing and PR firm. Sponsors for the event include Vin Sauvage-boutique wine distributors, DiVine Events, Nothing Bundt Cakes and Axcess Printing Group.

About The Odyssey Foundation:
The Odyssey Foundation (under the aegis of the National Heritage Foundation) uses Las Vegas’ annual Odyssey Lifestyle events (a world of food and wine combined with the visual, musical and performing arts) to raise money for charities, which include the Las Vegas Le Cordon Bleu School culinary scholarship program and the National Center for Missing and Exploited Children.

Founded by Mark and Virginia Martino in 2000, The Odyssey Lifestyle also includes an event planning division and other ancillary professional assets, including the resources of their marketing firm, BRAND Ltd.

For further information:
http://www.facebook.com/A.R.T.evolutionlv.

 
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Le Boudoir - Mint Green Flowers (hand altered photography & acrylic)


On_the_Piazza_On_an_Autumn_Afternoon

On The Piazza, left  On An Autumn Afternoon, right

(hand altered photography & acrylic)

 

 

 

 

 

 

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